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Kantar gives Nokias market share in the summer of 2011 as. 11%. Nokia had been the market share leader, blackberry 8520 touch screen
the best loyalty in the nation, and blackberry 8520 touch screen produced ever better phones including one of Britains best smartphones of the year - and its rivals did nothing spectacular - remembering the iPhone 4 had already been released by summer 2010 and the 4S was delayed till Autumn 2011. And Blackberry had its dramatic market failure in this period. Yet Nokia lost two thirds of its customers in just one year. What happened? The British know what is the Ratner Effect and what is the Osborne Effect. Nokias CEO Stephen Elop decided that one utter communciation disaster like Ratner Effect is not enough, he compounded it blackberry 8520 touch screen
an Osborne Effect.

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Both of those communication disasters independently ruined their respective companies, Ratners and Osborne. Elop doubled down and made the most costly management communciation fiasco in the economic history of mankind and devastated Nokias brand and market demand.

He combined the Osborne Effect blackberry 8520 touch screen
the Ratner Effect in something I now call the Elop Effect. Elop single-handedly wiped blackberry 8520 touch screen Nokias demand in February 2011. He ruined Nokias brand.

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Its not limited to Britain, obviously. Kantar reported the same crash of Nokia smartphone new sales in all European markets.

Similar stats come from all around the world and obviously Nokias own reported smartphone unit sales tell the same morose tale. In 2010 Nokia grew smartphone sales by 47% from the year before. Elop took that growth and torpedoed it, and for 2011 Nokia global market share collapsed from 29% in Q4 of 2010 to abblackberry 8520 touch screen 12% in Q4 of 2011 (we will know when Nokia releases its Q4 results shortly).

This happened while the global smartphone industry exploded in 2011 growing by 59% from the year before.

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Nokia brand is sheer garbage today. So the second most important thing customers ask for, which was a strong Nokia asset, has been ruined not by manufacturing errors or market forces, by Nokias CEO blackberry 8520 touch screen
his idiotic communications last February. So maybe we can find salvage from the Microsoft side of this partnership.

Or maybe not. REASON 5 - FAILS ALSO ON WINDOWS BRAND Microsoft is a strong brand.

The Office Suite and some of its components like Word, Excel and Powerpoint are clear market leaders in their fields. The Xbox brand is strong. But Windows.

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Windows is not a loved brand. Windows is synonymous blackberry 8520 touch screen
crashes, bugs, delays, incompatibilty, viruses, spyware and tedious updates. Windows is why people talk of the Microsoft Minute in the delays to boot up a PC. The term Internet Exploder came more as mocking Windows crashes than IE the browser crashing.

So Windows is a most unfortunate decision in branding. And the irony is, that Microsoft decided to rebrand its smartphone operating system when it switched away from Windows Mobile. Microsoft could have called the new OS anything.

Microsoft Seven. Microsoft Mobile. Microsoft Phone.

Xbox Phone.

Zune Mobile, Internet Smartphoner. XPhone, Ballmerphone, Redmondo.

Or just abblackberry 8520 touch screen anything other than Windows. But no, they called it Windows Phone.

So now the new Microsoft smartphone OS has the worst branding baggage blackberry 8520 touch screen of the whole Microsoft empire. What a dumb move. But Branding is far more than the name of the brand. Lets see how strong the Windows brand is in smartphones.

Lets go to the USA, its home market. In Q2 of 2009 Windows smartphones in the USA had 9. 7% market share according to Gartner. One year later in Q2 of 2010, that had fallen to 4. 6% !!! Note, at this time, Microsoft smartphones were made by Samsung, LG and Motorola - the top 3 bestselling phone brands of the USA - which did NOT experience a significant change in their market shares!

Same for HTC, the pure smartphone maker. It too made Windows Mobile smartphones and it also did not see a fall, on the contrary, HTC saw a growth in the USA on its market share. How is that possible?

These four smartphone makers also make Android smartphones.

And in Microsofts best country market - the USA - when supported by each of the three bestselling phone brands of the US, and its biggest non-proprietary smartphone brand HTC - yet Microsofts Windows brand was so poisonous, that half of its customer base churned away from Microsoft. That is not a highly loved brand.

So that was the old Microsoft Mobile.

What of the brand-spanking new Windows Phone brand blackberry 8520 touch screen? Windows Phone launched in 2010 Weve now had over a year of its success and Kantar reported that the combined sales of Windows Mobile and Windows Phone based smartphones in the USA dropped by half again, from 2010 to 2011. Yes, even while switching to the newer OS, and giving it more than a year for ramp up Microsoft lost again half of what customers remained.

This is a brand which is not loved. The global picture tells the same story. Windows Phone had its peak sales a year ago of abblackberry 8520 touch screen 1. 5 million smartphones in the quarter.

Last quarter we have data for, Q3, Windows Phone sales had fallen to abblackberry 8520 touch screen 500,000 units worldwide. The Microsoft Windows Phone is not a strong brand in smartphones and neither is Nokia. For the second most important factor for smartphone buyers, the brand - both brands are so poisonous, this is the classic comment, two turkeys do not an eagle make. No matter how much lipstick you put on a pig, it is still a pig. Or polishing shit is still shit. The iPhone revolutionized smartphones.

The multitouch interface, on capacitive touch screen, and Apples brilliant, logical and intuitive software system, all worked. It was inherently better.

That is what you need if you want a competitive advantage. Else if you do touch screen, you are just another rival. Nokias N9 and N950 on the MeeGo OS, blackberry 8520 touch screen
its radical swype method of input, is a major step. The Windows Phone input is not a radical improvement.

In fact, it has severe shortcomings blackberry 8520 touch screen
no foldering, so the more you install apps, the more cluttered and clumsy it becomes. So the touch screen input is no better than any rivals, and is worse than the best. Nobody will buy the Lumia because its touch screen is superior.

And where are the QWERTY inputs. Nokia failed the opportunity to do something Apple doesnt. To be a viable option for the nearly half of consumers who do insist on a physical QWERTY keyboard on their phones.

The sad fact is, that on QWERTY the keyboard on the E7 is truly magnificent. So it would have been an easy selling attribute for anyone trialling a Lumia in a store.