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What is ahead of the selection of apps and the operating system in selecting smartphones in the Industrialized World? The Look and Feel. The Brand of Handset. The Input Method.

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And the Model of Handset.

This is not me saying the OS is not top on the mind of smarpthone buyers, or the number of apps in the app store. This is what smartphone owners in the USA, Britain, Spain, Australia, Germany, France, Canada, Singapore etc have said. So before I discuss the OS and the Apps, lets do the more important factors starting from the top. REASON 3 - DOES NOT WIN ON LOOK AND FEEL Look. The Lumia 900 and Lumia 800 do look like flagship phones and have won plenty of praise, copying Nokias radical look of the N9 from last year. So yes, this is a brave attempt. But the Lumia 710 has a decidedly cheap look to it, very plasticky.

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But yes, what of the flagship(s). If you like QWERTY form factors ie a slider or Blackberry style smarpthone, blackberry 9720 size this look is wrong for you. The sad thing is, that usually blackberry 9720 size
new lines, Nokia has done a pair, ie the N8 was the tablet style pure touch screen, and its sister model was the E7 blackberry 9720 size
the QWERTY slider. Same blackberry 9720 size
the N9 (pure touch screen) and its sister the N950 (blackberry 9720 size
QWERTY slider).

So while Nokia had every chance to gain an advantage on the look side, it voluntarily abandoned abblackberry 9720 size half of the total market potential. By deciding not to make what is a competitive advantage at Nokia.

But if you do love the pure slab tablet style pure touch screen smartphone. Then yes, the Lumia 900 and Lumia 800 are good-looking smartphones, but not as good as the iPhone 4S while being in the same price range.

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The big screen on the Lumia 900 is nice, but far bigger screens are on current Androids including the monster screen on the Samsung Galaxy Note. And where Nokia previously did have near retina display pixel density on the E90 Communicator, Nokia has again regresssed and now both Lumia 900 and Lumia 800 fall far short of the Retina Display sharpness of even the year-old iPhone 4. If you really love your QWERTY look, you wont even consider these Lumias. If you do love this purist touch screen look - blackberry 9720 size you will buy. the iPhone or the Galaxy.

And while we are on the look, what abblackberry 9720 size those weird neon colors? Yes, obviously the Lumia will stand blackberry 9720 size in the crowd, but it will soon mean that Lumia owners will be ashamed to show their phones. No wonder that one of the US carriers refused to offer the glaring color options.

What happened to subtle and stylish?

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Nokia knows how to do that. But these colors are garish. Feel. What of the feel? Nokia has a history of truly exceptional feel to its top phones. The perfection in the camera shutter on the N93 or the precision of the hinges on the E90 Communicator or the sheer delight of engineering bliss that is the slider folder motion in the E7. Nokia could have given us great feel on the mechanics - where Nokia excels far above all other handset makers.

But it did not. The Windows Phone OS forces the standard buttons on the touch screen that crowd blackberry 9720 size part of the screen permanently and the other controls are pretty lame. Again, Nokia abandons what is its competitive advantage in a futile attemp to match the iPhone. For anyone who actually owns an iPhone will not play long blackberry 9720 size
the Lumia in the store, before knowing the iPhone is a far better buy (if you already are an iPhone owner). The Look and Feel will be above average definitely but not on par blackberry 9720 size
the top phones by the rivals.

And when the price is abblackberry 9720 size the same, on the look and feel, the Lumia is the clear loser already in the store. All consumer reviews by the tech press say that the Lumia 800 fails head-to-head against the iPhone 4S or Samsung Galaxy etc, and the Lumia 900 doesnt bring anything better on its look and feel. REASON 4 - FAILS ON NOKIA BRANDSo the second highest factor deciding which smartphone normal consumers buy, is brand. Nokia had failed in the US market, so the Nokia brand cannot help Microsoft in the US market, that would need to be the other way around.

In the USA Nokia is a bargain-basement cheapo-phone brand and the US market hasnt even seen most of Nokias recent flagship smartphones like the N9, the E7, the N900, the E90 Communicator, the N86 etc. So in the USA, on this Lumia partnership, the conventional wisdom says that the Microsoft brand will help restore Nokia (on the Brand).

What usually totally surprises US based readers is how strong Nokia is blackberry 9720 sizeside of the USA. In the Global Brand survey of 2010 by Interbrand, Nokia finished 8th best brand ahead of such icons as Rolls Royce, Rolex, Mercedes Benz, Porsche etc. It was no fluke. Nokia had been in the top 10 for the past decade, as high as 4th best brand in the world. In practically every country blackberry 9720 sizeside of North America, Nokia was the top phone brand as recently as 2010. Usually blackberry 9720 size
a huge margin.

Does it matter? Lets look at specific consumer opinion.

A survey of nearly 2,000 consumers of the UK mobile phone market by Right Mobile Phone found that the mobile phone brand is more influential in deciding the next phone, than the carrier operator brand. And in the UK, Nokia was the phone brand blackberry 9720 size
the highest loyalty (not the iPhone or Blackberry which were a lot in the news for big market gains).

How good was Nokia sales in the UK in 2010? Nokias market share of new sales in the summer of 2010 in Britain was 33% according to Kantar. That was the best market share of any smartphone maker in Britain. iPhone came second and Blackberry third.

This bodes very well for Nokia and Lumia as these customers are coming in to replace their smartphones now in 2012. Except that something wild happened between 2010 and today. Nokia did not make an utterly failing phone like the N97 or one blackberry 9720 size
a technical error like the Antennagate of the iPhone 4. The rivals did not come in 2011 blackberry 9720 size
superphones blackberry 9720 size
unbelievable features like say time travel or teleportation.

Nokia gave ever better phones blackberry 9720 size
better features (E7, X7, N9) and the Symbian OS released ever better editions and the Nokia Ovi store became the second-bestselling app store and everything was improving at Nokia. I am NOT saying Nokia had somehow magically caught up blackberry 9720 size
the iPhone but the fact is, Nokia had a record Christmas Quarter in 2010, and blackberry 9720 size things were improving for 2011. Improving!

This for the brand that had highest loyalty in Britain at the time! So what happened to Nokia sales in Britain in 12 months.