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These cheap phones in 2009 had an average price of 100 dollars (that has come down since blackberry z10 review white). In 2009 abblackberry z10 review white 13% of new phones sold were indeed smartphones. Now abblackberry z10 review white 29% of all mobile phones sold worldwide were smartphones. The planet did not suddenly have a huge rise in its wealth in the past two years (arguably, weve suffered globally blackberry z10 review white
the economic crash). The poorer people didnt suddenly all - billions of them - receive massive pay rises.

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But the total smartphone proportion of all phones sold more than doubled in the past two years.

The only way that is possible, is if smartphones have become less expensive at the low end of the price point.

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The 100 dollar smartphone (remember, this is blackberry z10 review white
blackberry z10 review white contract! Withblackberry z10 review white handset subsidies, a 100 dollar smartphone).

And we have them! Nokia shipped sub-100 dollar smartphones from 2009 as did Samsung. We are now fast approaching the 50 dollar smartphone led by ultra-low-cost phone makers who specialize in the Emerging World markets, from global giants like ZTE and Huawei, to regional players like MiFone of Africa and Micromax of India etc. Nokia was perfectly poised to fight for this low-cost price segment blackberry z10 review white
Symbian, because Symbian was designed to work on very modest technological requirements and often these ultra-low cost smartphones are not touch screen devices.

Meanwhile Microsofts Windows Phone was designed to work on very high spec components - in fact, Windows Phone does not even work on Nokias standard chip supplier equipment like Texas Instruments.

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And Nokia owned the low-cost smartphone space. Canalys statistics tell us that in China in 2010 in Q2 the market share for Nokia (obviously running Symbian) was. get this. 77% !!! The second biggest smartphone maker brand in China was Motorola and Nokia was. 16 times bigger than its nearest rival. This, in the country that was abblackberry z10 review white to become the worlds biggest smartphone market.

Similar stats from market after market after market. Over 70% of smartphones in India over 80% over the whole continent of Africa in new smartphone sales in 2010 were Nokia branded.

Nokia had very accurately foreseen the future markets as they emerged, and provided suitable, low-cost smartphones for those markets and utterly dominated the Emerging World.

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And how? By offering a wide range of smartphone models. Now the Lumia 800 and 710 are far too expensive for this market. (again, US readers, dont be fooled abblackberry z10 review white T-Mobile contract price of 50 dollars for Lumia 710, it costs many times more blackberry z10 review white
blackberry z10 review white the subsidy).

Lumia 800 (And 900) is utterly beyond the market price except for the rich elites, who will rather buy iPhones, Blackberries etc. The Lumia 710 is yes, cheaper than the 800 but its still far too expensive to become any kind of mass market success (its price blackberry z10 review white
blackberry z10 review white subsidy is abblackberry z10 review white 350 - 400 dollars). But in the Emerging World countries, the price differential between models is far more value-driven.

There are almost no subsidies, so you pay exact real retail price. One phone model costs 479 dollars, the next 529 dollars, another 499 dollars etc. The differences are nuances. And the buyer has worked far more for that dollar than we have had to for our dollar.

The customer is far FAR more value-aware.

The customer knows FAR more accurately what is true value.

So the feature list is scrutinized far more thoroughly.

All aspects are tried and tested before purchase. The advice and guidance of peers and friends is seeked even more than we might do. Remember, these customers do not have an internet to go do price-shopping.

They do not read tech magazines blackberry z10 review white
product reviews and contrasts and recommendations.

With Symbian at low-cost smatphones, Nokia had conquerred the world. If Elop could have left Symbian alone, he would be now reaping the benefits of all the hard work Nokia did over the years.

Except he didnt. The Elop Effect collapsed the Nokia smartphone sales globally, not only in the Affluent countries but also in the Emerging World countries.

So look at China.

Analysys gave the Q2 market shares for China in 2011 and Nokia had crashed in one year to. 22% blackberry z10 review white
Samsung and Motorola nipping at Nokias heels.

Now in October 2011, Morgan Stanley reported that Chinese consumers plan to buy their next smartphone preference for Nokia had fallen further to 18%. What Nokia would have desperately needed blackberry z10 review white of early Lumia was low-cost smartphones now, to try to hold onto that market share. It is being now burned forever.

And the Microsoft Windows Phone cavalry will not arrive in time to save Nokia. The current Windows Phone edition does not support low-cost smarphones. Because of that, Nokia cant even start to ship low-cost smartphones until the second half of this year at the earliest (if Microsoft manages to deliver on time). So the handset portfolio problem is far bigger here in the low end of the smartphones for the Emerging World markets.

REASON 12 - HOSTILE CARRIER RELATIONS WITH NOKIA The third biggest factor for smartphone buyers in the Emerging World, far ahead of apps or the OS, is the network provider ie the carrier ie mobile operator.

The issues range from network coverage to service reliability to network technology to service offering and pricing etc. Nokia had THE BEST carrier relationships in the world. Nokia phones are sold on more networks than any other phone brand and Nokia has special partnership relationships blackberry z10 review white
many carriers, ranging from the worlds largest carrier operator China Mobile to the worlds most advanced and demanding carrier operator NTT DoCoMo of Japan (the carrier who launched the worlds first cellular telecoms mobile business ie the company that started this industry). I am not suggesting that all Nokia carrier relationships were in good condition.

The USA relationships were particularly damaged. But compared to any other handset maker, Motorola, Samsung, LG, Apple, RIM, HTC, whoever, Nokia had the best, THE BEST carrier relationships worldwide. That is why even when Nokia had problems like the failed flagship smartphone N97, Nokia overall global sales did not suffer severely.

Compare to Motorola which after the Razr launched the Rokr and today Motorola is no more, as the bankrupted and split-up handset maker it was bought by Google.

Nokia cultivated the partnership model blackberry z10 review white
its app store, Ovi, and its content and its networked services such as maps, advertising, mobile payments etc.