review on z10

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If Microsoft was the magic potion - surely Nokia should have been able to capitalize on it in 2009 and 2010 before Elop decided to set his platforms on fire like the psychotic arsonist. WHAT OF EMERGING WORLD ?

Hey, that was only half of the world of smartphone sales.

The planet has a population of 7 Billion who have 5. 9 Billion mobile phone accounts.

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Only 1. 2 Billion people live in the Industrialized World and all of the above only related to what is called The West. What of the Emerging World where 5. 8 Billion people live, where 75% of all mobile phones are sold, and now half of all smartphones are sold. China overtook the USA as the biggest individual country market for smartphones last year. India is rapidly growing into another giant as is Indonesia, Russia, Brazil etc. First, most of the points in the above apply to the Emerging World but in perhaps different orders of priority.

So for example the TNS global survey of 34,000 mobile phone owners worldwide on their purchase priorities review on z10
mobile phones, the rankings are different. The top 7 most important decision criteria are in this order: 1) Brand, 2) Model of Handset; 3) Network Provider; 4) Look and Feel; 5) Features and Services; 6 Operating System; and 7) Apps and Content.

Lets look how these differ for the less affluent part of the planets population.

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AMPLIFYING REASON 4 - BRAND IS MUDDLED You understand that if Nokia was a rubbish brand in the USA, but still ranked 8th most powerful brand globally in 2010. review on z10 Nokia had to be far better than ranked 8th review on z10side of the USA, after all the USA is by far the biggest economy on the planet. And it was. Nokia was not only the best phone brand essentially in every country review on z10side of the USA, Canada (and Sreview on z10h Korea and Japan); but it was literally the most valued brand: period. In many countries from India to Nigeria.

The most trusted, most desired, most valued and loved brand. And that was of course also damaged massively by the Elop Effect as in the above. But some evidence.

In India for example Nokia was toppled in 2011 from being the topmost brand. In the West we have PCs at work and home. We know Microsoft well and most of us use Windows based PCs. Both Microsoft and Windows are very powerful brands for us. But in the Emerging World they do not have PCs in every home or every office. If they do, they are often Linux based PCs (or have pirated Microsoft software which may be very buggy etc). So while we in the Industrialized World can at least theoretically have a good impression abreview on z10 Microsoft and Windows, and it can help in the branding battles - top priority please remember, review on z10 in the Emerging World countries the Microsoft Brand is no help and easily a hindrance.

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But Elop has consistently been making it worse. Making Nokias branding worse.

He made a widely criticized decision to change Nokias naming, to go to pure numbering in its names (Not Nokia N9 or E7 or X7, but just Nokia 500 etc). This was very confusing and he reversed his decision two months later and today we have the Lumia series, the Asha series, and even individual phone models like the Lumia Ace ie Lumia 900. Then he decided to kill the Ovi store brand. The Ovi store was nothing, nobody and nowhere in the USA and no doubt when Elop flew every week from Finland to his other home in Seattle USA, he felt Ovi was a failure. Except that it wasnt.

The iPhone App Store is the worlds bestselling smartphone app store.

in those countries where the primary language is English. But all those countries combined have a population that covers 7% of the planets population.

What abreview on z10 the other 93% of us? The biggest country by population is China. Biggest app store in China? Ovi. The second biggest country by population is India.

Biggest app store? Yes, Ovi. Third biggest population is the USA, but fourth biggest?

Indonesia. App Store king? Ovi. Fifth biggest population is Brazil. Store?

Ovi. Then Russia. Ovi. Nigeria.

Ovi. Pakistan, Egypt, Bangladesh, Vietnam, Turkey, Ovi Ovi Ovi Nokias Ovi store supports over 50 languages! And obviously, local developers can offer local apps in their home languages! And now Elop wants to cause all that confusion by discontinuing the Ovi store brand.

Why? What possible benefit can it deliver, while Nokias overall apps partnering is in turmoil review on z10
Symbian and MeeGo and Maemo and Windows Phone and S40 and Meltemi and whatnot. And its not just that, very big global partners have been cross-promoting the Ovi store. CNN for example was promoting its Symbian smartphone app worldwide on countless daily ads on all CNN channels.

The value of just that advertising runs in the millions except that Nokia got it for free. And what did CNN still promote in of 2011 - half a year after the end of the Ovi brand - yes CNNs smartphone app was available on the Ovi Store. No wonder Nokias brand is being flushed down the toilet.

The CEO is actively assassinating the brand in every way he can. AMPLIFYING REASON 7 - FAILING MODEL OF HANDSET In the Emerging World the smartphone situation is dramatically different from that of the wealthy Industrialized World. For us in the Industrialized World countries, it is no hardship to pay 600 dollars for a premium smartphone like the iPhone or Samsung Galaxy or Blackberry Bold or Sony Xperia or Nokia Lumia 800. But in the Emerging World where it is very common to have a daily wage of 2 dollars (thats before taxes) a 600 dollar superphone is totally beyond reach.

As implausible as thinking of buying a corporate jet or a superyacht. They dream of buying a bicycle to improve their lifestyle. They do have mobile phones but ones that cost under 50 dollars, often as cheap as 20 dollars new. (For US readers, remember, a free iPhone 3GS on 2 year contract is not a free phone.

I am always talking of real prices, not the bogus prices of bundled contracts review on z10
handset subsidies.

The African farmer who earns 2 dollars per day, can neither afford to buy the iPhone at 600 dollars review on z10
review on z10 contract, nor to sign up for a 2 year contract of 50 dollars per month to get a free iPhone on handset subsidy). Here we have to go to the phone price pyramid. I dont have a current one in the public domain but in 2009 Morgan Stanley published their price pyramid for mobile phones worldwide.

Morgan Stanley found 2% of the phones sold to be premium smartphones; 11% to be other smartphones and the remaining 87% to be featurephones ie non-smartphones or dumbphones.